Facebook Leads Automation
Project Overview
Automated lead nurturing system with 45% conversion improvement
The Challenge
A company generated many leads through Facebook Ads, but follow-up was slow and manual. Leads were often contacted hours later, resulting in lower conversion rates and missed opportunities. They needed an automated system for fast lead response.
Our Solution
We developed a fully automated lead nurturing system with Make.com that immediately captures and processes Facebook leads. The system automatically sends follow-up messages, schedules tasks in the CRM, and ensures a personalized approach for each lead.
Results
Lead response time from hours to minutes
Conversion rate increased by 45%
Fully automated follow-up workflow
Project Screenshots
Key Features
Facebook API Integration
Direct connection with Facebook Lead Ads for real-time lead capture.
Make.com Workflows
Advanced automation workflows for lead processing and follow-up.
CRM Synchronization
Automatic synchronization of leads to CRM system with all relevant data.
Personalized Messages
Automatic generation of personalized follow-up messages based on lead data.
Lead Scoring
Intelligent lead scoring to prioritize sales follow-up efforts.
Real-time Notifications
Immediate notifications to sales team for high-priority leads.
Our Process
Lead Flow Analysis
Analysis of existing lead generation and follow-up processes to identify improvement opportunities.
Workflow Design
Design of automated workflows for different lead types and scenarios.
Make.com Setup
Configuration of Make.com scenarios for Facebook API integration and data processing.
CRM Integration
Connection with existing CRM system for seamless lead synchronization.
Testing & Optimization
Extensive testing of all workflows and optimization of response times.
Training & Monitoring
Team training and implementation of monitoring for continuous optimization.
Technologies Used
The automation has drastically improved our lead conversion. We now respond within minutes instead of hours, which makes a huge difference.
Andy De Greve
Founder
Project Details
Client
Alpha Deco
Industry
Marketing & Advertising
Services
Timeline
1 month
Year
2024
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